Tuesday, 31 March 2009


Monday, 30 March 2009

Find Your Business Niche

Finding and assessing a niche


To some of you this may be like going back to primary school but I promised I'd start at the beginning and this is the first place to start.

Decide first of all why you want to run your own business?
2 main reasons :



  1. Purely to make money

  2. Because you love what you do
well OK 3
3 To make money and love what you do

Step 1:Write down everything you have ever done in your life, everything you've learnt or would like to learn, everything that you've ever wanted to do, what are your hobbies, past times , then go online and find anything you like the look of. If you can't think of anything, think of your worst nightmare occupation and the reverse it.
Step 2:Go through and cross off the things which don't appeal to you at all .

Step 3:Then look at the list and put whats left in order of priority.

Now this is a little trick you may not find anywhere else as its mainly used for finding niches online but is also very useful offline.
Step 4: Use this tool which is free for 7 days and put into it every suggestion you have written down and see what comes up. It will give you suggestions for niches based upon the words and phrases you have put in (these are keywords and they will come in very usefully later on), tell you how many people are already offering that service or product and also show you how many people are looking for the service or product.



There is another way to do this but that comes later when we get to marketing and is very highly effective and I'm pretty sure not too many people actually know about it, but lets do things in order or it'll get confusing.


If your in a hurry though you can sign up to my free newsletter which has loads of free insider secrets for setting your and marketing your business


Why do you need to find a niche?


In an ever competitive world, small business' need to be more specialised in order to succeed targeting a specialised or smaller market who have unmet needs. the big boys have all of the bases covered but smaller business owners can move and make decisions faster which is a massive advantage.
Any way we are at step 1 go and do some research get started as it won't do itself.
Keep an eye out for step 2

Wednesday, 18 March 2009

Starting At A, Ending up at Z

Business Sat Nav ~ Getting From A - Z


When starting out in business many people don't have a map of where they they are going and how they'd like to get there.
Before starting out, its not a bad idea rather than blundering around and making many very expensive mistakes ( I'm talking from experience here) its best to put together some idea of where you would like to be at different stages in the business. It can be pretty scary staring out for for the first time and so my aim is to give you a kind of map for 21st century business or as we now use a Satellite Navigation System for your business.

So you choose, just start at the very beginning and work through or just jump in at a part you feel is right for you .You can just pick up at where ever you feel you need to, some people may be well down the road in their business's but other may be at the start of their journey.

If you stay with me, one things for sure at least you won't get lost.

Heres to a great journey, without all the wrong turns and taking into account any new ones.

"A Business Has to Be Involving, it has to be fun and it has to exercise your creative instincts"


Richard Branson


Online Entrepreneur retreat queen & events guru, Kimberley Tylor, publishes the leading Small business newsletter. If your ready to jump start your business please goto
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